July 11, 2018

Bacardi and Lonely Whale team up to ensure #thefuturedoesntsuck

Two leaders in the movement against single-use plastic join forces to achieve a goal of removing one billion single-use plastic straws by 2020

Bacardi commits to review its supply chain to reduce single-use plastic items and further increase recyclable and biodegradable plastic

Hamilton, Bermuda, and Seattle, July 11, 2018—Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announced they have joined forces to help rid the environment of single-use plastic, including the goal to eliminate one billion single-use plastic straws by 2020. In addition, Bacardi announced a commitment to review its global supply chain, with the aim of removing non-essential, non-recyclable single-use plastic waste.

Through a series of corporate and brand collaborations, events, and calls-to-action around the world, Bacardi will encourage consumers, customers, and all those looking to lend their ideas and voices to the initiative, to join the campaign entitled #thefuturedoesntsuck.

"Engaging our accounts and our consumers in the reduction of single-use plastic is a critical next step in helping to put an end to plastic pollution," said Rick Wilson, senior vice president of Corporate Responsibility for Bacardi. "Single-use plastic items are among the most collected pieces of trash in our oceans, and we are urging our consumers to add ‘No plastic straw, please' to every drink order so together we can make impactful change."

"In 2016, Bacardi led the drinks industry with the first #NoStraws campaign focusing on eliminating single-use plastic straw from its cocktails. In 2017, Lonely Whale amplified this early leadership, creating one of the most celebrated global movements around the single-use plastic straw with our Strawless Ocean initiative to remove 500 million plastic straws from the U.S. waste stream," said Dune Ives, executive director of Lonely Whale. "Now in 2018, we celebrate the combined power of Bacardi and Lonely Whale to reduce the single-use plastic straw population by one billion by 2020 in what we believe will become one of the most impactful environmental campaigns of this decade."

#thefuturedoesntsuck formally kicks off in London, England, where the BACARDÍ® rum brand and Lonely Whale will mobilize consumers and businesses to work together towards the goal of achieving a radical reduction of single-use plastic straw consumption throughout the city. The campaign is supported with a series of illustrations that communicate the devastating impact of single-use plastic straws on the world's oceans.

The iconic rum brand will eliminate single-use plastic straws from branded events, music activations, and the BACARDÍ Rum Truck while committing to use biodegradable paper cups across the UK activations. In addition, BACARDÍ in the UK will donate the proceeds of ticket sales from its Casa Bacardi music events, taking place throughout June and July in London, Manchester, and Birmingham, to the Lonely Whale's Strawless Ocean initiative. In the fall, activity continues in North America as the rum brand activates the movement at all its major music activations.

In support of the collaboration, the global headquarters of Bacardi in Bermuda launched a new training program for distributor partners and on-premise locations that offer alternatives to plastic straws. In the United States, where it's been reported that approximately 500 million plastic straws are used and discarded each day, Bacardi will continue to partner with national chains and independent accounts to promote plastic-free, marine-friendly straw, or strawless options for cocktails. Bacardi and Lonely Whale will expand the program in China and focus on programs with ten leaders in the hospitality and spirits industry to drive adoption of the pledge.

"Every day we have an army of people walking into bars and restaurants around the world. We share this campaign with our partners and people working the front-line, those who want to make their voice and support for eliminating single-use plastics heard," added John Burke, chief marketing officer for Bacardi globally. "Just as importantly, we want to raise the table stakes. Our focus for the past two years has been leading the industry charge with our #NoStraws pledge and now is the time to review the larger issue of single-use plastic in the greater Bacardi world to determine how and where we can truly make a bigger difference and continue leading the charge to build a more sustainable future. I believe through collaborations like this one with Lonely Whale, where we can bring society and business together, we can make impactful change to ensure #thefuturedoesntsuck."

"When Lonely Whale considered optimal ways to reduce future plastic pollution and help marine life, eliminating straws was a natural starting point. Americans alone are estimated to use around 500 million of these often non-essential single-use plastics every day. Removing straws from our daily lives could therefore have an enormously positive impact on our oceans' health," added Ives. "But, straws are just the beginning. Our engagement with Bacardi promises to attract, surprise and educate individuals across all demographics and geographies and encourage them, as Bacardi is doing, to go beyond the straw and work collaboratively to ensure #thefuturedoesntsuck."

Both Bacardi and Lonely Whale are supportive of the United Nations Sustainable Development Goals for 2030, comprised of goals and targets set to stimulate action in areas of critical importance for both humanity and the planet. We believe that through partnerships with governments, other companies in the private sector, and others, we can have a positive impact on many of the goals.

To join this global campaign, visit www.thefuturedoesntsuck.org. There, individuals can declare their commitment to ensuring #thefuturedoesntsuck by committing to go plastic-straw free and recruit restaurants, hotels, bars and other venues. Establishments can register their commitment and challenge others to do the same so that together we can all ensure #thefuturedoesntsuck.

About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, PATRÓN® tequila, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka.

Founded more than 156 years ago, in Santiago de Cuba on February 4, 1862, family-owned Bacardi currently employs approximately 5,500, operates more than 20 production facilities, including bottling, distilling and manufacturing sites, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow @BacardiLimited.

About Lonely Whale
Lonely Whale is an incubator for courageous ideas that drive impactful change on behalf of our ocean. Inspired by the power of community, Lonely Whale is working towards a new era of radical collaboration, facilitating innovation that pushes the boundary on current trends in technology, media and advocacy to positively impact ocean health. Lonely Whale's creative efforts to reduce, and ultimately eliminate, ocean-bound plastic pollution have earned them recognition as one of Huffington Post's Top Ten Movers and Shakers in Environmental Sustainability and Fast Company's World Changing Ideas as well as honors from the Cannes Lions, Effy, Shorty and ADDY Awards in 2018. For more information, visit www.lonelywhale.org or follow along on Instagram, Facebook and Twitter @lonelywhale.

Media Contacts
Amy Federman, +1.441.294.1110, afederman@bacardi.com
Lindsay Gordon, +1. 404.606.0915, lindsay@agwgroup.com
www.thefuturedoesntsuck.org

July 11, 2018

Bacardí® Rum enlists London venues for campaign with Lonely Whale to ensure #thefuturedoesntsuck

London takeover aims to remove 50 million single-plastic straws this summer with the iconic rum brand also committing to review its supply chain

[London, UK – 11 July 2018] – A collaboration between BACARDÍ® rum and the award-winning non-profit organisation Lonely Whale has secured commitments from EDITION Hotels and private members venue The Hospital Club to remove single-use plastic straws from their sites. Soho House have previously removed all plastic straws from its sites across the world. At the same time, the rum brand’s parent company Bacardi Limited has committed to review its supply chain to further reduce single-use plastic and increase recyclable and biodegradable plastic and Soho House will be working in partnership with Lonely Whale and Bacardi to remove all single use plastics from its venues globally.

The UK venues will support BACARDÍ rum and Lonely Whale’s shared goal to remove 50 million single use plastic straws from the capital this summer by becoming 100% single-use plastic straw-free. Additional restaurants, bars and venues can join the movement and consumers can pledge their support by signing to be part of Lonely Whale’s ‘For A Strawless Ocean’ initiative on www.thefuturedoesntsuck.org. Progress can then be tracked across the campaign to witness 50 million removed by the end of summer 2018.

In the UK, BACARDÍ rum has eliminated single-use plastic straws from all branded events, music activations and the BACARDÍ Rum Truck. In addition, BACARDÍ will donate the proceeds of ticket sales from its Casa BACARDÍ music events, taking place throughout June and July in London, Manchester, and Birmingham, to Lonely Whale’s ‘For A Strawless Ocean’ initiative. In 2016, Bacardi Limited made a bold statement by announcing that they would phase out the use of plastic straws at all in-house events around the world. Within one year, Bacardi eliminated one million plastic straws from its offices and brand homes around the world.

“Every day we have an army of people walking in to bars and restaurants around the world. We share this campaign with our partners and people working the front-line, those who want to make their voice and support for eliminating single-use plastics heard,” added John Burke, chief marketing officer for Bacardi globally. “Just as importantly, we want to raise the table stakes. Our focus for the past two years has been leading the industry charge with our #NoStraws pledge and now is the time to review the larger issue of single-use plastic in the greater Bacardi world to determine how and where we can truly make a bigger difference and continue leading the charge to build a more sustainable future. I believe through collaborations like this one with Lonely Whale, where we can bring society and business together, we can make impactful change to ensure #thefuturedoesntsuck.”

“Engaging our accounts and our consumers in the reduction of single-use plastic is a critical next step in helping to put an end to plastic pollution,” said Rick Wilson, senior vice president of Corporate Responsibility for Bacardi. “Single-use plastic items are among the most collected pieces of rubbish in our oceans, and we are urging our consumers to add ‘No plastic straw, please’ to every drink order so together we can make impactful change.”

“We’re thrilled to partner with Bacardi, a paramount leader, to attract, surprise, and educate Brits across all demographics and geographies,” says Dune Ives, Executive Director of Lonely Whale. “Our goal is to encourage everyone, as Bacardi has already done, to go beyond the straw and work collaboratively to ensure #thefuturedoesntsuck for generations to come.”

“Soho House has removed plastic straws from all of our Houses and restaurants around the world.” Said Martin Kuczmarski, Chief Operations Officer at Soho House. “We are now working on making our Houses single-use plastic free, starting with Little Beach House Barcelona. We are pleased other businesses are following suit and working with Lonely Whale and BACARDI rum to achieve this.”

To launch the campaign and to raise public awareness of the issue, BACARDÍ rum and Lonely Whale commissioned London-based illustrator Sarah Tanat Jones to create a series of thought-provoking illustrations highlighting the damage that single-use plastic straws inflict on the environment. Sarah’s animation-like images feature single-use plastic straws as weapons of destruction to land a serious message about their impact on the world’s oceans and sea life.

Globally, Bacardi Limited and Lonely Whale have joined forces to rid the environment of one billion single-use plastic straws by 2020 in launching #thefuturedoesntsuck ‘For A Strawless Ocean’.

June 6, 2018

Bacardi and Lonely Whale team up to ensure #thefuturedoesntsuck

Two Leaders In The Movement Against Single-Use Plastic Join Forces To Achieve A Goal Of Removing One Billion Single-Use Plastic Straws By 2020.

Bacardi Commits To Review Its Supply Chain To Eliminate Single-Use Plastic Items And Further Increase Recyclable And Biodegradable Plastic.

Hamilton, Bermuda, and Seattle, June 7, 2018—In honor of World Oceans Week, family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announced they have joined forces to help rid the environment of single-use plastic, including the goal to eliminate one billion single-use plastic straws by 2020. In addition, Bacardi announced a commitment to review its global supply chain, with the aim of removing non-essential, non-recyclable single-use plastic waste.

Through a series of corporate and brand collaborations, events, and calls-to-action around the world, Bacardi will encourage consumers, customers, and all those looking to lend their ideas and voices to the initiative, to join the campaign entitled #thefuturedoesntsuck.

“Engaging our accounts and our consumers in the reduction of single-use plastic is a critical next step in helping to put an end to plastic pollution,” said Rick Wilson, senior vice president of Corporate Responsibility for Bacardi. “Single-use plastic items are among the most collected pieces of trash in our oceans, and we are urging our consumers to add ‘No plastic straw, please’ to every drink order so together we can make impactful change.”

“In 2016, Bacardi led the drinks industry with the first #NoStraws campaign focusing on eliminating single-use plastic straw from its cocktails. In 2017, Lonely Whale amplified this early leadership, creating one of the most celebrated global movements around the single-use plastic straw with our Strawless Ocean initiative to remove 500 million plastic straws from the U.S. waste stream,” said Dune Ives, executive director of Lonely Whale. “Now in 2018, we celebrate the combined power of Bacardi and Lonely Whale to reduce the single-use plastic straw population by one billion by 2020 in what we believe will become one of the most impactful environmental campaigns of this decade.”

#thefuturedoesntsuck formally kicks off in London, England, where the BACARDÍ® rum brand and Lonely Whale will mobilize consumers and businesses to work together towards the goal of achieving a radical reduction of single-use plastic straw consumption throughout the city. The campaign is supported with a series of illustrations that communicate the devastating impact of single-use plastic straws on the world’s oceans.

The iconic rum brand will eliminate single-use plastic straws from branded events, music activations, and the BACARDÍ Rum Truck while committing to use biodegradable paper cups across the UK activations. In addition, BACARDÍ in the UK will donate the proceeds of ticket sales from its Casa Bacardi music events, taking place throughout June and July in London, Manchester, and Birmingham, to the Lonely Whale’s Strawless Ocean campaign. In the fall, activity continues in North America as the rum brand activates the movement at all its major music activations.

In support of the collaboration, the global headquarters of Bacardi in Bermuda launched a new training program for distributor partners and on-premise locations that offer alternatives to plastic straws. In the United States, where it’s been reported that approximately 500 million plastic straws are used and discarded each day, Bacardi will continue to partner with national chains and independent accounts to promote plastic-free, marine-friendly straw, or strawless options for cocktails. Bacardi and Lonely Whale will expand the program in China and focus on programs with ten leaders in the hospitality and spirits industry to drive adoption of the pledge.

“Every day we have an army of people walking into bars and restaurants around the world. We share this campaign with our partners and people working the front-line, those who want to make their voice and support for eliminating single-use plastics heard,” added John Burke, chief marketing officer for Bacardi globally. “Just as importantly, we want to raise the table stakes. Our focus for the past two years has been leading the industry charge with our #NoStraws pledge and now is the time to review the larger issue of single-use plastic in the greater Bacardi world to determine how and where we can truly make a bigger difference and continue leading the charge to build a more sustainable future. I believe through collaborations like this one with Lonely Whale, where we can bring society and business together, we can make impactful change to ensure #thefuturedoesntsuck.”

“When Lonely Whale considered optimal ways to reduce future plastic pollution and help marine life, eliminating straws was a natural starting point. Americans alone are estimated to use around 500 million of these often non-essential single-use plastics every day. Removing straws from our daily lives could therefore have an enormously positive impact on our oceans’ health,” added Ives. “But, straws are just the beginning. Our engagement with Bacardi promises to attract, surprise and educate individuals across all demographics and geographies and encourage them, as Bacardi is doing, to go beyond the straw and work collaboratively to ensure #thefuturedoesntsuck.”

Both Bacardi and Lonely Whale are supportive of the United Nations Sustainable Development Goals for 2030, comprised of goals and targets set to stimulate action in areas of critical importance for both humanity and the planet. We believe that through partnerships with governments, other companies in the private sector, and others, we can have a positive impact on many of the goals.

To join this global campaign, visit www.thefuturedoesntsuck.org. There, individuals can declare their commitment to ensuring #thefuturedoesntsuck by committing to go plastic-straw free and recruit restaurants, hotels, bars and other venues. Establishments can register their commitment and challenge others to do the same so that together we can all ensure #thefuturedoesntsuck.

About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, PATRÓN® tequila, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka.

Founded more than 156 years ago, in Santiago de Cuba on February 4, 1862, family-owned Bacardi currently employs approximately 5,500, operates more than 20 production facilities, including bottling, distilling and manufacturing sites, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow @BacardiLimited.

About Lonely Whale
Lonely Whale is an award-winning incubator for courageous ideas that drive impactful market-based change on behalf of our ocean. Founded in December 2015 by Adrian Grenier and Lucy Sumner, Lonely Whale is inspired by the power of community to create the change needed to ensure a healthy planet. Lonely Whale is working towards a new era of radical collaboration, together facilitating the creation of innovative ideas that push the boundary on current trends in technology, media and advocacy that positively impact the health of our ocean. Lonely Whale’s work has been recognized by Fast Company’s World Changing Ideas, the Shorty Awards, the Effie’s and the ADDY Awards. Lonely Whale is a proud supporter of the UN Environment’s #CleanSeas campaign and creator of the #StopSucking and #ForAStrawlessOcean campaigns. To learn more and support, visit www.lonelywhale.org, www.strawlessocean.org, or follow @LonelyWhale.

Media Contacts
Amy Federman, +1.441.294.1110, afederman@bacardi.com
Lindsay Gordon, +1. 404.606.0915, lindsay@agwgroup.com
www.thefuturedoesntsuck.org

Enjoy Responsibly.

June 5, 2018

Lonely Whale X Bacardí® Rum join forces to ensure #TheFutureDoesntSuck

London Businesses And Consumers Asked To Pledge Their Support And Remove 50 Million Single-Use, Plastic Straws From The Capital This Summer

London, UK – 07 June 2018 – BACARDÍ Rum today announces a collaboration with the award-winning non-profit organisation Lonely Whale, with a shared goal of removing 50 million single-use, plastic straws from the capital this summer as part of their new campaign #thefuturedoesntsuck.

Consumers can pledge their support on www.thefuturedoesntsuck.org, where restaurants, bars, venues and other businesses can also sign up to be part of Lonely Whale’s ‘For A Strawless Ocean’ initiative. Progress can then be tracked across the campaign to witness 50 million plastic straws removed by the end of summer 2018.

To launch the campaign and to raise public awareness of the issue, BACARDÍ Rum and Lonely Whale have commissioned London-based illustrator Sarah Tanat Jones to create a series of thought-provoking illustrations highlighting the damage that single-use plastic straws inflict on the environment. Sarah’s images feature single-use plastic straws as weapons of destruction to land a serious message about their impact on the world’s oceans and sea life.

The iconic rum brand will also eliminate single-use plastic straws from all branded events, music activations and the BACARDÍ Rum Truck across the UK. In addition, BACARDÍ will donate the proceeds of ticket sales from its Casa BACARDÍ music events, taking place throughout June and July in London, Manchester, and Birmingham, to Lonely Whale’s ‘For A Strawless Ocean’ initiative.

“Every day we have an army of people walking in to bars and restaurants around the world. We share this campaign with our partners and people working the front-line, those who want to make their voice and support for eliminating single-use plastics heard,” added John Burke, chief marketing officer for Bacardi globally. “Just as importantly, we want to raise the table stakes. Our focus for the past two years has been leading the industry charge with our #NoStraws pledge and now is the time to review the larger issue of single-use plastic in the Bacardi supply chain. I believe through collaborations like this one with Lonely Whale, where we can bring society and business together, we can make impactful change to ensure #thefuturedoesntsuck.”

“Engaging our accounts and our consumers in the reduction of single-use plastic is a critical next step in helping to put an end to plastic pollution,” said Rick Wilson, senior vice president of Corporate Responsibility for Bacardi. “Single-use plastic items are among the most collected pieces of rubbish in our oceans, and we are urging our consumers to add ‘No plastic straw, please’ to every drink order so together we can make impactful change.”

“We’re thrilled to partner with Bacardi, a paramount leader, to attract, surprise, and educate Brits across all demographics and geographies,” says Dune Ives, Executive Director of Lonely Whale. “Our goal is to encourage everyone, as Bacardi has already done, to go beyond the straw and work collaboratively to ensure #thefuturedoesntsuck for generations to come.”

Globally, Bacardi Limited and Lonely Whale have joined forces to rid the environment of one billion single-use plastic straws by 2020 in launching #thefuturedoesntsuck ‘For A Strawless Ocean’.

In 2016, Bacardi Limited made a bold statement by announcing that they would phase out the use of plastic straws at all in-house events around the world. Within one year, Bacardi eliminated one million plastic straws from their offices and brand homes.

For more information please contact:

Ogilvy PR bacardiuk@ogilvy.com or Lindsay Gordon lindsay@agwgroup.com.